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This souvenir pack with its strange layout was published by Muir & Moodie in Dunedin (New Zealand) in 1903. The names of the pack and the publisher are on an extra card:
and also on the Ace of Spades. The pack was actually printed in Bavaria, as can be seen by a stamp on the Two of Diamonds, bottom row right at the bottom. Later editions (during and after WWII) were printed somewhere else; I have an identical pack from 1923, but without the 'Bavaria' stamp.

The company was famous for its photographs from New Zealand, that they mostly used for picture postcards. These pictures were also used for these cards.

The dating is because of the tax stamp that is also on the Two of Diamonds. The Twos of all suits are in the bottom row.